Perfume & Cologne

Founded in 1960 by Shintaro Tsuji and originally known as The Yamanashi Silk Company, Sanrio Co. began as a silk company that rapidly expanded with the addition of hand-painted rubber sandals featuring adorable characters. After changing its name in 1973 and introducing Hello Kitty to the world in 1974, the designer brand quickly became a household name throughout the world.

While Sanrio Co. is well-known for its Hello Kitty toys, accessories and clothing, it also teamed up with Demeter Fragrance Library in 2010 to create a line of sweet and unique-smelling scents, with notes such as green apple, pound cake, gum and Sanrio scented erasers. While these light and fun fragrances were designed for Hello Kitty's younger fan base, the company also launched a Hello Kitty Diamond Edition Eau de Toilette for women in 2009, featuring rich notes of grapefruit, jasmine, vanilla and musk that was extremely well-received by fans and remains a popular fragrance today.

Sanrio Co. continues to thrive and expand, with no plans of slowing down any time soon. Sanrio Co.'s American subsidiary Sanrio, Inc. has multiple offices throughout the United States and opened the first American Sanrio store at the Eastridge Mall in San Jose, California. Sanrio Luxe, a Sanrio Co. high-end boutique, opened in New York City's Times Square in 2008. Today, Sanrio merchandise is found in approximately 12,000 locations, including 85 Sanrio boutiques throughout the United States.