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The Wella design house has a rich history beginning in the 19th century. In 1854, its founder, Franz Stroher, was born in Saxony as one of five children. Fully qualified as a hairdresser, Stroher left for Paris in 1872 to explore the latest hair fashions. He started his own company in 1880 making tulles, the bases for wigs. By 1894, the demand for Stroher's tulles was so high that he opened his own factory in the East German town of Rothenkirchen. In 1924, Stroher and his two sons filed for the company name Wella which meant "wave" at the German patent office. By 1927, wigs and hairpieces had gone out of fashion. With keen business instincts, the Stroher men obtained a license to make products that gave hair permanent waves. Wella developed its first perming appliance and mass produced it, making it available to salons on a large scale. Along with the appliance, Wella also developed and sold a perming agent called Wellin. By 1931, Wella was widely known for its perm products. That same year, and in response to the high level of demand, the company produced the world's first portable permer, the Wella Junior. Wella continued to expand its business with innovative appliances and hair agents. In 1980, the company celebrated 100 years in business, and sales passed $1 billion. In 2014, Wella continued its tradition of innovation by creating ME+, a revolutionary color agent.
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koleston perfect color 44/0 intense medium brown/natural

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koleston perfect innosense color 5/0 light brown/natural

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koleston perfect color 4/0 medium pure brown/natural

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system professional color save mask

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koleston perfect color 0/66 intense violet

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koleston perfect color 6/07 dark blonde/natural brown

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koleston perfect color 10/97 light blonde/cedre brown

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koleston perfect innosense color 10/0 lightest blonde/natural

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koleston perfect innosense color 4/0 medium brown/natural

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eimi perfect me lightweight beauty balm lotion

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oil reflections light luminous reflective oil

unisex 54% OFF

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koleston perfect color 5/46 light brown/red violet

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koleston perfect color 8/97 light blonde/cedre brown

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color brilliance miracle bb spray

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koleston perfect color 7/3 medium blonde/gold

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koleston perfect color 5/4 light brown/red

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koleston perfect color 9/73 very light blonde/brown gold

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koleston perfect color 8/3 light blonde/gold

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koleston perfect color 12/17 special blonde/ash brown

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koleston perfect me+ pure naturals 5/07 light brown natural brown

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koleston perfect color 9/0 very light blonde/natural

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koleston perfect color 4/07 medium brown/natural brown

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repair shampoo

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koleston perfect color 6/3 dark blonde/gold

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