Ouidad is a haircare brand that was founded by Ouidad herself, known as the "Queen of Curl", in 1984. The brand is known for its expertise in curly hair, and their product line is designed to meet the unique needs of curly, wavy, and kinky hair types. Ouidad products use a proprietary blend of natural ingredients that are specifically designed to enhance and define curls. Another key feature of Ouidad is their commitment to education. The brand offers curl education classes and workshops, as well as online resources and consultations, to help customers better understand and care for their curly hair. Ouidad is committed to using eco-friendly practices in their manufacturing and distribution processes. The brand uses recyclable materials for their product packaging, and they have implemented several sustainable practices to reduce their environmental impact.