I.C.O.N is a luxury haircare brand that was founded in 2002 by a group of hairdressers and industry professionals who wanted to create a line of products that would deliver exceptional results while also being environmentally responsible. I.C.O.N's product range includes shampoos, conditioners, treatments, styling products, and hairbrushes, all of which are formulated with high-quality ingredients and cutting-edge technology. The brand uses a range of natural ingredients in its products, including plant extracts, vitamins, and essential oils, as well as innovative synthetic ingredients. In addition to its product range, I.C.O.N is committed to sustainability and environmentally responsible practices. The brand uses recycled materials in its packaging and is committed to reducing its carbon footprint.