Created in 2015 by fashion designer Azzedine Ala?a, Alaia is an intoxicating fragrance for the free-spirited woman. This feminine fragrance features an adventurous blend of airy mountain notes, sharp notes of pink pepper backed by cheeky tones of freesia, sweet peony notes and the ever romantic rose for a noteworthy scent that stays with you for hours and earns you compliments throughout the day. The timelessness, sophistication and distinction of this fragrance give you the confidence to take on the world.