Simply Smooth is a haircare brand that offers a range of products designed to provide smoother, shinier, and more manageable hair. The brand is known for its keratin-based formulas, which are designed to nourish and protect hair while also providing anti-frizz benefits. The brand's keratin-based smoothing treatments work by infusing the hair with keratin protein, which is a natural component of hair. The keratin helps to repair damaged hair, reduce frizz, and make hair more manageable. Simply Smooth products are free of formaldehyde and other harmful chemicals and are formulated with a range of natural ingredients, including aloe vera, chamomile, and green tea, to help soothe and nourish the scalp while promoting healthy hair growth.