It's a 10 is a hair care brand was founded in 2003 and has become known for its signature "Miracle" leave-in conditioner, which is designed to help detangle, nourish, and protect hair. It's a 10's hair care line includes shampoos, conditioners, leave-in treatments, hair masks, styling products, and tools. Some of the key ingredients used in It's a 10's products include keratin, which helps to strengthen and smooth hair, as well as natural oils such as argan oil, sunflower seed oil, and jojoba oil, which help to moisturize and nourish hair. The brand also uses plant extracts such as aloe vera, chamomile, and green tea to help soothe and protect hair. The products are also free from sulfates, parabens, and other harsh chemicals, and are safe to use on all hair types, including color-treated hair. The brand is also committed to sustainability and uses eco-friendly packaging materials.