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viral colorwash extreme purple
unisex
Daily Bond-Rebuilding Color-Enhancing Moisture Treatment. Semi-permanent color depositing shampoos, conditioners, and masks serve the dual purpose of creating new hair color or preserving and refreshing existing hues. These products effectively eliminate undesired yellow tones, offering a quick color refresh and maintenance within a short span of 2-5 minutes. Furthermore, they enable the creation of a new color in just 20 minutes. Specifically designed for bleached and color-treated blondes, these formulations cater to the unique needs of such hair types. It's important to note that the silver hue may not produce noticeable results on brown hair unless it incorporates bleached highlights, ensuring optimal color impact.

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Customer Reviews

I love how this shampoo keeps my purple highlights so vivid!!!

Written by Jeri on January 31, 2025

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I have used this product now for just over a year - I also recommend the purple conditioner as well. I tried a few other "purple" shampoos in the past but none of them work as well as this product. My hair stylist turned me on to it - I have dk brown hair with lots of "silver" wanting to take over - invasive species!!!!! I am not ready to embrace that overall "silver" look so instead I use this product often between my color sessions (I have been able to push these out for almost five months)!!!!

Written by GinnyB on April 14, 2023

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I have silver hair with colored dark brown hair on bottom. I shampoo my hair then I use the purple shampoo mainly on the top part (silver) of my hair. This shampoo/conditioner colors silver very porous hair a lavender color with a slight pink shimmer. A very nice look. It has been 2 days and it still looks great. I have had many comments/compliments. I would definitely recommend it to anyone.

Written by Sandy Frost on January 21, 2022

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