Pravana was founded in 2004 and is headquartered in California, USA. Pravana's mission is to develop innovative, high-performance products that help hairstylists and their clients achieve their desired looks. Pravana is well known for its extensive color system, which offers a wide range of vibrant, long-lasting shades for all hair types. The brand offers a variety of hair color products, including permanent, semi-permanent, and demi-permanent dyes, as well as color-depositing shampoos and conditioners. The brand's products are made with ingredients like keratin, silk amino acids, and coconut oil, which help to nourish and strengthen hair while providing a silky-smooth texture and they are also committed to sustainable and eco-friendly practices.