Goldwell is a professional haircare brand that was founded in Germany in 1948. The brand is known for its high-quality hair color and styling products that are designed to meet the needs of both professional hairstylists and their clients. One of the unique features of Goldwell products is their use of advanced technologies. The brand's hair color products, for example, use the patented "Color Link" technology, which helps to ensure even and long-lasting color results. Goldwell also offers a variety of styling products, such as mousses, gels, and sprays, that use innovative technologies In addition to their focus on high-quality products and advanced technologies, Goldwell is also committed to sustainability. The brand has implemented several eco-friendly practices, such as using recycled materials in their product packaging, and they have received several certifications for their sustainability efforts.