Uppercut was established in 2010 by two Australian barbers who sought to create products that would meet the needs of men who wanted classic, timeless styles with a modern twist. The brand's products are formulated with a blend of natural ingredients, including beeswax, shea butter, and coconut oil, to help protect and nourish the hair while providing a strong, lasting hold. Uppercut's products are also free from parabens and sulfates, making them gentle on the scalp and hair.