Loma is a professional haircare brand that offers a range of natural and organic products designed to nourish and protect hair. The brand was founded by David and Shawna Chance, who were inspired by their own experiences in the haircare industry to create a line of products that were free from harsh chemicals and sulfates. Key ingredients in Loma's products include aloe vera, which helps to soothe and moisturize hair, and keratin protein, which helps to strengthen and repair damaged hair. Loma's products are also infused with essential oils, such as lavender, tangerine, and rose, which help to provide a pleasant fragrance and promote a sense of relaxation and well-being. One of the unique features of Loma's haircare line is its commitment to sustainability and environmental responsibility. The brand uses eco-friendly packaging and sources its ingredients from sustainable and ethical sources.