Bio Ionic is a haircare brand that was founded in 1997 by a team of professional hairdressers, led by Fernando Romero. The brand is known for its innovative hair tools and products that use advanced technology to improve hair health and styling performance. One of the unique features of Bio Ionic products is their use of natural minerals and negative ion technology. The brand's products, such as their hairdryers, flat irons, and brushes, are infused with natural minerals, such as volcanic rock and ceramic, which emit negative ions when heated. These negative ions help to hydrate and condition the hair, reduce frizz, and enhance shine, resulting in healthier-looking hair. In addition to their use of negative ion technology, Bio Ionic also offers a range of haircare products, including shampoos, conditioners, and styling products, that are designed to complement the brand's tools. The products are formulated with natural ingredients, such as botanical extracts and essential oils, to help nourish and strengthen the hair.