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Spice things up by wearing Armani New, a fragrance experience for men launched in 2013 by the house of Armani. Ideal as a light and memorable everyday fragrance, the scent features top notes of citrusy bergamot, botanical basil and juicy mandarin orange to give you a bracing start to the day before gently mellowing down to a spicy heart of clove and lily base notes. Wear Armani New whenever you want to feel rejuvenated, powerful and vital.

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Customer Reviews

Woo Hoo ... just what I have been looking for for years; I made TONS of purchases trying to find something like YSL pour homme circa 1971. At first I wasn't wild about the YSL and kinda wasted it by using it for no occaision at all .. little by little I started to love it and when it came time to get another bottle it was discontinued -- BLAST . This Armani eau pour homme came to the rescue. It is Great: a little more metallic upon application, and not quite as deep in the middle as the YSL but hey , it is SOO close and I am very happy. Interestingly it is made in France not Italy ... wonder if that helps in my situation. This is a lovely, powerful citrusy scent that is pleasant and not overbearing in its strength and longevity .. Buy it !!!

Written by Peugeot Bob on July 29, 2026

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To all of you waiting for it to come back in stock… I just got some while in Milan at the Armani Store. It is still available, just not in the US apparently. Stock up next time in Europe. Go to high end perfume stores like Douglas or similar.

Written by AJ on January 23, 2026

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Best cologne I ever used. Why you discontinued I mystery.

Written by Tony on December 18, 2025

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I’m 62 years old. When this cologne released in 1983, it was the best I ever had. I’ve had a couple hundred colognes over the years and none compares the this fragrance. It’s more expensive now than in 1983. It’s a top five classic as far as I’m concerned. I’m about to order it again.

Written by J.C. M. on November 11, 2025

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Bring back the original one ... not even close the new armani ...

Written by Anonymous on October 27, 2025

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