It's warm, it's sweet, it's loud, and I love it. I understand the comparison to BR540, but in a side by side I thought they were noticeably different. They're cousins, perhaps. It has the burnt sugar/synthetic amber thing going on but I think the implementation of the saffron was different. To my nose it is more citric than BR540, and there's definitely a noticeable added floral note in Instant Crush. Factor in the price difference between the 2. It is unapologetically synthetic. I personally love this on a man or a woman. Lasts forever and you will go noseblind to it long before anyone around you does. I am a weirdo that enjoys this one in the heat, but conventional wisdom would put this one down as a cold weather fragrance.

Written by OC Nose on July 27, 2026