Alfred Sung Fragrances

The Sung fragrance line reflects his unique sensibilities - expressing both the spirit and energy of the moment for today's innovative woman. Sung by Alfred Sung launched in 1986, and was followed by numerous successful launches including Shi perfume in 2001 and Paradise perfume in 2003. In 2005, a new signature fragrance, Jewel Alfred Sung was added. Men's scents include Hei and Alfred Sung cologne.