Benetton Fragrances

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Benetton Fragrances
The Benetton design house originated in 1965 as a collaborative effort between three brothers and one sister of the Benetton family. Luciano Benetton, the oldest brother of the family, is credited with the first steps in organizing the Benetton Group when he began making and selling colorful sweaters to satisfy what he believed to be a market demand in Italy at the time. Following the success of the initial sweater line, his siblings joined him in the venture, forming the Benetton Group.

After establishing its first store in 1966 in Belluno, Italy, the Benetton Group expanded to Paris in 1969 and to the rest of the world in the 1970s, eventually constructing establishments in 120 countries. As it was in its inception, the Benetton brand is known today for its affection of color. While this is evident in a multitude of Benetton clothing lines, this bold philosophy also extends to advertising, where Benetton is famous for the juxtaposition of its brand name and social/political commentary. This is noticeable in the ""United Colors"" marketing campaign, which features a variety of topics ranging from AIDS to global conflicts. The ""Unhate"" advertising, started in 2011, is known for depicting world leaders in intimate situations.

In 1987, the Benetton Group expanded its influence into the perfume industry with its introduction of Colors de Benetton for men and women. Perfumes for adults and children are offered by Benetton and its collaborators such as Valerie Garnuch-Mentzel, Alexandra Kosinski and Alain Astori.
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Cold

eau de toilette

men 25% OFF Retail
4.3 Stars (6 Reviews)

Benetton United Dreams Live Free

eau de toilette

women

2 sizes available

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Tribu

eau de toilette

women

2 sizes available

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5.0 Stars

Colors De Benetton Blue

eau de toilette

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Inferno Paradiso Pink

eau de toilette

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Colors De Benetton Black

eau de toilette

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5.0 Stars

Hot

eau de toilette

women 31% OFF Retail
4.7 Stars

Colors De Benetton Purple

eau de toilette

women

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5.0 Stars

Benetton United Dreams Aim High

eau de toilette

men

3 sizes available

Up to 35% OFF Retail

Benetton Sisterland Pink Raspberry

eau de toilette

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Colors De Benetton Blue

eau de toilette

men

2 sizes available

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5.0 Stars

Benetton United Dreams Love Yourself

eau de toilette

women

2 sizes available

Up to 28% OFF Retail

Colors De Benetton Black Intenso

eau de parfum

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Colors De Benetton Women Rose

eau de toilette

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Benetton United Dreams Stay Positive

eau de toilette

women 10% OFF Retail

Benetton United Dreams Be Strong

eau de toilette

men 42% OFF Retail

Hot Gold

eau de toilette

women 31% OFF Retail

Inferno Paradiso Blue

eau de toilette

men 15% OFF Retail
4.0 Stars

Tribu

eau de toilette spray 100 ml & body lotion 100 ml & shower gel 100 ml & eau de toilette spray 10 ml mini

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Benetton Sisterland Green Jasmine

eau de toilette

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Benetton Sisterland Blue Neroli

eau de toilette

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Benetton Sport

eau de toilette

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Colors De Benetton Green

eau de toilette

men

2 sizes available

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Benetton United Dreams Go Far

eau de toilette

men

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